Incentives can both support and motivate participation among employees. Consider both formal or company incentives and informal or program rewards and prizes from local resources to reinforce participation in workplace wellness programs. Either way, it is important to provide incentives that are attractive and meaningful to your employees.

For example, you can provide small prizes, gift cards or cash to employees who engage in activities you want to reward – such as taking the stairs, starting a fitness program, taking a health risk assessment or making healthy food choices. On a larger scale, you can recognize measured adherence to defined wellness goals with more substantial rewards, such as a reduction in an employee’s premium contribution. (Before initiating such an incentive, be sure to check with your legal counsel to ensure compliance with state and federal requirements on insurance benefits.)

You can also make healthy choices easier for your employees. Support them by bringing in a dietitian for a “lunch-and-learn,” or by offering a fitness challenge with prizes.

Sometimes praise is the best incentive. Celebrate your employees when they take positive steps like losing weight or participating in walks and other fitness events. And don’t forget the power of one’s peers: Testimonials from employees who have succeeded in meeting health goals through your workplace wellness program will inspire others to follow in their footsteps.

For more information on health insurance coverage in North Carolina, please visit our website at www.nchealthplans.com or call our toll free number 888-765-5400 and speak with one of our qualified agents.  Our agency provides coverage for health insurance in North Carolina through Blue Cross Blue Shield of North Carolina (BCBSNC).  You may qualify for a 15% healthy lifestyle discount if you are in excellent health.  Call us for details.

2007 Blue Cross and Blue Shield® Internal Association Data: http://www.workplacewellnessnc.com/plan-create/provide-incentives-for-employees-to-get-active-and-eat-right/

Once you’ve made the rational decision to start a workplace wellness program, it’s time to put your emotions behind it – and take everyone along with you. By building support at all levels of the organization and letting every employee feel ownership of the program, you’ll greatly enhance your chances of success.

Set the foundation

As with every other initiative, senior management sets the tone – by action and example. Make sure your company’s leaders model the behaviors you want from everyone by providing visible support and participation. Turn your employees into stakeholders by actively seeking and implementing their feedback.

Share the facts

Establishing a successful workplace wellness program relies on two stages of communication. The first is to make sure that your company’s senior and middle management are fully aware of rising medical and health insurance costs and the role unhealthy lifestyles play – not only to each individual, but to the company as a whole. Knowing about the problem will help them buy into the solution, and their support is critical if the program is to work.

Next, you and management need to work together to communicate with the company’s workforce. When employees know the facts about health costs and lifestyle impacts, they’ll better understand that the workplace wellness program isn’t about dictating a certain way of living. It’s about promoting the success of the company and showing that the company cares for their well-being.

When people at every level understand why this program is necessary and what’s at stake, people will be pulling in the same direction.

For more information on health insurance coverage in North Carolina, please visit our website at www.nchealthplans.com or call our toll free number 888-765-5400 and speak with one of our qualified agents.  Our agency provides coverage for health insurance in North Carolina through Blue Cross Blue Shield of North Carolina (BCBSNC).  You may qualify for a 15% healthy lifestyle discount if you are in excellent health.  Call us for details.

2007 Blue Cross and Blue Shield® Internal Association Data.